Legendary Formula One racer Ayrton Senna was not only one of the best drivers in F1 history, but he was also one of the Swiss’ biggest brand ambassadors. His marketing venture with the high-end timepiece maker sure has something to do with his move to McLaren-Honda in 1988, even though it continued after he left the McLaren team.
If there’s something the eccentric Swiss watch maker cares a lot for, other than creating some of the world’s most expensive luxury timepieces, it’s having numerous notable celebrities endorse their products. And the Brazilian F1 icon has been with the company for several years, a partnership that came almost naturally since the McLaren boss Ron Dennis was a shareholder in TAG Heuer.
That is just the past, of course. The Swiss haven’t forgotten about Senna, though, since they recently designed four new models in the F1 legend’s honor. The Senna Collection comprises of four new special-edition timepieces that each features the famous stylized Senna ’S’ in red lacquer, on the dial, case back and bezel. A tachymeter scale completes the new models, thus offering the timepiece real racing spirit.
According to TAG Heuer, the iconic ‘Legend’ bracelet, with its S-shaped links also makes a return. And we say return because it’s the TAG Heuer replica same style worn by Ayrton, with small retouches in its design for optimum comfort.
The watches were unveiled at an extraordinary event last week when TAG Heuer celebrated 30 years of partnership with McLaren. Niece Bianca Senna and McLaren-Honda driver Fernando Alonso were also present. As we said, the new collection comprises of two versions of the steel Formula 1 Chronograph Senna Edition, and two of the Carrera Calibre 16 Chronograph Senna Edition.
According to Salon QP, the 43mm F1 Chronograph has either a grey anthracite dial with red flashes or a black opaline dial with yellow and green accents, a hint of the Brazilian flag colors Senna’s racing helmet were wearing.
The other two models use Calibre 16 chronograph movement, and both, like the Formula 1 pieces, have Senna’s “S” swoosh on the dial and his name on TAG Heuer replica the tachymeter bezel.
Since there’s no word on the price, we’re going to wait for an official announcement. However, we’re quite sure these puppies won’t come cheap either way.